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For more than 25 years, James Furino has had a hand in creating some of the most innovative and state-of-the-art motion advertising in the field. His extensive experience with tabletop and beauty, coupled with a keen eye for cool and a penchant for spontaneity, make his directorial work fresh and memorable. Whether by way of seasoned actors, real people, or flying fruit, Furino evokes performances that are seamless and organic, with consistent results — indelible branding and storytelling that is both honest and fun.